meet handel

Communication with commercial purpose

handel [hun-dil] is a general term in the Danish language meaning commerce, trade or business. It also happens to have the same meaning in one of South Africa’s eleven official languages.

services

B2B marketing services

handel provides a range of B2B marketing and communications services. With a network of highly skilled professionals, we match services to clients’ needs to provide agile, creative and impactful solutions.

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examples of our work

A creative customer event for OpenText

Event objective: Update existing and prospective customers on the enhancements to and benefits of OpenText’s archiving solution, InfoArchive.

Account-based marketing for Acer

Develop, launch and manage an Account-Based Marketing program for global technology hardware vendor, Acer.

Creative concept development for Ultimate Ears

Develop the creative concept and messaging platform for the B2B (trade) launch of Ultimate Ears premium Bluetooth wireless speakers.

Digital marketing for BBF

Develop a digitally-focused, creatively differentiated customer sales & marketing program for South Africa’s leading safety footwear manufacturer.

Digital marketing - demand generation for Yealink

A differentiated and engaging digital campaign to raise awareness of and demand for Yealink video conferencing solutions.

Direct marketing for Standox

Develop a creative concept for Standox, a leading German automotive refinishing paint – for a direct marketing campaign aligned to South Africa’s Heritage Day.

what our customers say

JP is exceptionally professional and meticulous in his execution. He is driven, passionate about what he is doing, and aims for the highest quality and standards in all output.

Julie Tregurtha

Area Vice President: Middle East Africa, Coupa

JP and his team has played an integral part in the evolution and growth of our business and marketing team since its inception over 8 years ago. Never before have I met, nor worked with, people who truly take ownership of projects entrusted to them to the extent that they do. They are an extension, or rather, part of our team. JP is the rare kind of person who fully immerses himself in your team and business. He truly treats it like it is his own.

Peter Gerbrands

Head: Marketing, BBF Safety Group

JP is a well-rounded, accomplished communications professional. When I worked with him, he showed solid strategic thinking across planning, crisis communications, complex client management and teamwork. JP is the quintessential self-starter - he’s both a thinker and a doer.

James Wilson

Head of Communications: Africa, SAP

JP truly redefines marketing. Not only does he have innovative approaches, he is also a magnet of pulling people together for their strengths in order to deliver powerful campaigns.

Thabiso Hlatshwayo

Senior Manager Solution Consulting, OpenText Africa

handel perspectives

JP Hansen | founder

No silver bullet

I’m currently reading The Future: More Than 80 Key Trends for South Africa, by the local trend guru Dion Chang and his collaborators Bronwyn Williams and Faeeza Khan. Concise, fresh and on point.

Bringing order to a chaotic world

When I started handel, I didn’t set out to change the world. I started handel to pursue my passion for B2B marketing and communications with a consistent and steadfast focus on creativity and happy clients.

Fear not the bots

The initialism (not acronym!) of the decade must be AI. Unless you’ve been in a coma or disconnected from the Internet for 18+ months, there is no way you could have missed it. Pervasive. Omnipresent. Game-changing. Revolutionary. Controversial. These are some of the words used to describe said technological revolution.