When I started handel, I didn’t set out to change the world. I started handel to pursue my passion for B2B marketing and communications with a consistent and steadfast focus on creativity and happy clients.
Fast forward ten years and it’s undeniable that we live in a messy world. Wars. Global cost of living crises. Spiralling interest rates. The war for talent – and actual wars. Climate change. And at home – record unemployment, a lacklustre economy, rampant crime and corruption, energy insecurity…
I believe (B2B) marketers have the power to counter this messiness and negativity with three things in their work:
Yes, we don’t represent FMCG brands that appeal to mass markets. We don’t have the luxury of big budgets to deliver brand campaigns to spread messages of hope. But what B2B marketers (agency and in-house) can do, is delver impactful campaigns that deliver results. A successful campaign equates to a happy client or happy stakeholders.
We won’t solve the world’s (many, many) problems, but doing stellar work is a great place to start.