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Creative concept development

Develop the creative concept and messaging platform for the B2B (trade) launch of Ultimate Ears premium Bluetooth wireless speakers.

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Primary requirement: Educate retail buyers on the “reasons to believe” – why stock a premium priced brand that is unknown in the local market?”

Concept: The Big Five

Identified five key product attributes and USPs and mapped them to activities at the trade launch event – a day of loud, adrenaline-fuelled fun at Orlando Towers in Soweto.

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