---
title: Creative concept development
description: Develop the creative concept and messaging platform for the B2B launch of Ultimate Ears premium Bluetooth speakers, showcasing the
---

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# Creative concept development

## Develop the creative concept and messaging platform for the B2B (trade) launch of Ultimate Ears premium Bluetooth wireless speakers.

![ue_logo](https://handel.co.za/hs-fs/hubfs/ue_logo.png?width=151&height=67&name=ue_logo.png)

 

**Primary requirement:** Educate retail buyers on the “reasons to believe” – why stock a premium priced brand that is unknown in the local market?”

**Concept: The Big Five**

Identified five key product attributes and USPs and mapped them to activities at the trade launch event – a day of loud, adrenaline-fuelled fun at Orlando Towers in Soweto.

![ue_image3](https://handel.co.za/hs-fs/hubfs/ue_image3.png?width=1112&height=138&name=ue_image3.png)

![ue_image1](https://handel.co.za/hs-fs/hubfs/ue_image1.png?width=838&height=334&name=ue_image1.png)

 

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##### tel: [+27 71 870 4065](tel:27718704065)

##### email: [hello@handel.co.za](mailto:hello@handel.co.za)

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